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Primary Blog/YouTube growth/Increase your audience retention: Tips to create engaging YouTube videos

Increase your audience retention: Tips to create engaging YouTube videos

Saturday, March 11, 2023

 / Akassh Ashok Gupta

30 sec summary

Engaging content is defined as videos that can draw in and hold the viewer's attention. It's not just about getting views but also encouraging interaction and building a loyal following. To create engaging content, it is important to add value to the viewer's life by providing useful information and insights. You should also use relatable examples and personal stories to connect with your audience and build an emotional bond. Using call-to-actions (CTAs), such as asking viewers to like, subscribe, or comment, can boost engagement and encourage interaction. Writing an impactful script is also critical, as it helps keep the audience's attention and provides a clear structure for your content.


YouTube is one of the largest and most popular video platforms, providing content creators with the opportunity to reach a massive audience and build their brand. However, in order to be successful on YouTube, it is essential to focus on creating engaging and valuable content. The most important aspect of any YouTube channel is the content, as it is what people will watch and judge the channel upon. In this blog, we will discuss the importance of creating engaging content and the steps you can take to make your content stand out on YouTube. As the saying goes, "Content is king", and on YouTube, it is no different. Hence, it becomes critical to create content that is not only engaging but also adds value to the viewer's life.

What is “Engaging Content”?

Engaging content refers to videos that are able to draw in and keep the viewer's attention. It's not just about getting people to watch your videos but also about encouraging them to interact with your content in various ways, such as liking, disliking, commenting, sharing, and saving it. Engaging content is the kind of content that makes viewers want to spend more time watching and interacting with it rather than quickly moving on to something else.

In short, engaging content is content that resonates with your audience and keeps them coming back for more. By creating engaging content, you can build a loyal following and establish a strong brand on YouTube.

How to make your content engaging?

In this section, we will delve into various ways to keep your audience engaged and coming back for more. By following these tips, you can create content that will not only attract but also retain your audience's attention on YouTube. Here are some tips that can help you create engaging content on the platform:

1. Add Value

One of the most important aspects of creating engaging content is adding value to the viewer's life. Make sure your videos provide useful and helpful information, tips, or insights that your audience can use. This can be anything from providing educational content to offering a unique perspective on a particular topic. Once you understand your niche, you need to figure out how you can add value to that niche. You need to think from your viewer’s perspective and provide them with what they want from you.

2. Give relatable examples

People are more likely to engage with content that they can relate to. Use examples and personal stories that your audience can connect with. Don’t ever try to fake yourself. The more real you stay, the more people will start feeling connected to you. This will help to create an emotional connection between you and your viewers and will increase engagement.

3. Use CTAs (Call-to-Actions)

Using CTAs, or call-to-actions, can significantly boost engagement on your videos. These actions can include simple requests like asking viewers to like, subscribe or leave a comment on your video. It's important to use CTAs at the right time and place in your videos, such as at the end of the video or after providing valuable information. By doing so, you can encourage viewers to interact with your content and engage with your channel. Sometimes, people may simply forget to interact with your content, so it's important to remind them to take action and engage with your videos.

4. Design Your Script

Writing an impactful script for your videos is crucial in creating engaging content on YouTube. A well-written script helps to keep your audience's attention, provides a clear structure for your content, and makes it easy to follow. It is important to craft a script that will keep your viewers interested and engaged throughout your video.

To make your life even easier, you can also download my secret scripting template that has brought me millions of views and viewer engagement. This template can provide you with a proven formula for writing impactful scripts and help you create engaging content that resonates with your audience.


In conclusion, I would only ask you to remember that engaging content is all about creating a connection with your audience and providing them with something valuable. By doing so, you will establish a strong brand on the platform and build a loyal following over time. So, be creative, think from your audience's perspective, and start creating engaging content that will make a difference in their lives.

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Hi, I Am Akassh

Founder & CEO Of Peepoyenetwork

Akassh Ashok Gupta brings 19+ years in the corporate world and 5+ years doing YouTube who’s currently one of the top influencers in the Social Activism space with the Brand Peepoye’

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Why Akassh Ashok Gupta is the right strategist for building online authority leveraging YouTube?

Akassh Ashok Gupta is an excellent choice for building online authority through YouTube due to his extensive experience in both business consulting and YouTube content creation. With 20 years of experience in business consulting, he has developed a deep understanding of strategy and tactics, which makes him well-equipped to develop effective approaches to growing and maintaining online authority.

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