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Primary Blog/YouTube growth/Research and Scripting: The Foundation of Great Content

Research and Scripting: The Foundation of Great Content

Wednesday, June 07, 2023

 / Akassh Ashok Gupta

30 sec summary

Starting your YouTube journey as a beginner is really easy. With just one click, you can upload a video on YouTube. But here's the thing: Are you using it just to save your video, or do you want it to become super popular? You see, YouTube has thousands of videos, but most of them don't really do enough to make sure their video reaches the right viewers and has the impact they want. This blog will show you how research and scripting can help you to create a video that matches the YouTube algorithm and can reach the right audience it deserves. By following these steps, your video can stand out and make a bigger impact on YouTube. So, let's dive in and discover the secrets of creating amazing YouTube content that gets noticed!

The Research Phase - Immersing Yourself in Knowledge

When it comes to creating captivating content for your YouTube videos, two essential steps play a vital role: research and scripting. These foundational elements serve as the solid base upon which your video will stand. Think of it like building a house – if your foundation isn't strong enough, your entire structure could crumble before you know it.

During the research process, your mind should be immersed in gathering information, facts, and ideas that are directly related to the topic of your video. This involves delving deep into trustworthy sources such as books, articles, and reputable websites and even seeking expert opinions. The ultimate goal is to obtain a comprehensive understanding of the subject matter you intend to present to your audience.

Conducting thorough research equips you with the knowledge and insights necessary to produce accurate and informative content. Not only does this add credibility to your video, but it also showcases your expertise and helps establish trust with your viewers.

The exciting part is that during this research phase, you can uncover valuable data that can be incorporated as "b-roll" footage in your video. Using research data as supporting visuals enhances the authenticity and credibility of your content, making it even more engaging and impactful for your audience.

The Scripting Phase - Crafting a Compelling Narrative

Once you have gathered the necessary information, it's time to move on to scripting. Scripting involves crafting a well-structured and organised plan for your video. It serves as a roadmap that outlines the main points, transitions, and dialogue you will use to convey your message effectively.

A good script ensures that your video flows smoothly and keeps your viewers engaged from start to finish. It allows you to communicate your ideas clearly and concisely, avoiding getting off track. A script also helps you maintain a consistent tone and style throughout your video, enhancing its overall quality and professionalism.

When scripting your video, it's important to keep in mind your target audience. Consider their preferences, interests, and the purpose of your video. This will help you tailor your content to resonate with your viewers and meet their expectations.

Remember, research and scripting go hand in hand. By conducting thorough research and developing a well-crafted script, you lay a strong foundation for creating content that educates, entertains, and leaves a lasting impact on your audience.


Creating interesting YouTube content is more than just uploading a video. To stand out from the many videos on the platform, the secret weapon you need is research and scripting. These important steps lay the foundation for your video's success.

By doing research, you gain valuable knowledge and insights that make your content more trustworthy. Including research data as visuals make your video more authentic and engaging. Scripting helps you organise your ideas, keep a consistent tone, and meet your audience's expectations.

If you want to make a difference on YouTube, spend time and effort on thorough research and well-planned scripting. These tools will help you create videos that not only meet the YouTube algorithm's requirements but also connect with your viewers and leave a lasting impression. Start your YouTube journey on a strong note and see your content rise above the rest!

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Hi, I Am Akassh

Founder & CEO Of Peepoyenetwork

Akassh Ashok Gupta brings 19+ years in the corporate world and 5+ years doing YouTube who’s currently one of the top influencers in the Social Activism space with the Brand Peepoye’

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Why Akassh Ashok Gupta is the right strategist for building online authority leveraging YouTube?

Akassh Ashok Gupta is an excellent choice for building online authority through YouTube due to his extensive experience in both business consulting and YouTube content creation. With 20 years of experience in business consulting, he has developed a deep understanding of strategy and tactics, which makes him well-equipped to develop effective approaches to growing and maintaining online authority.

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